Share Blog:
Copy Link

[AMG Legend 60 Years] From modified cars to electric supercars | Why One Man, One Engine | Counting classic models

【AMG 傳奇 60 年】由改裝車到電動超跑|為何 One Man,One Engine|細數經典車型
Author
Eric Lau
Created On
2025-02-21
Edited On
2026-05-03
Text Size

Today, AMG has become the golden signboard of Mercedes-Benz . Like the BMW M series, it represents the manufacturer's "performance responsibility". This time, Kwiksure will share with you the development history of AMG, and see how this modification company from the 1960s gradually became the "aristocrat" of Mercedes-Benz, the origin of "One Man, One Engine", and list a number of AMG classic models for you.

Table of contents
  • Origin of the name
  • Emerging
  • Manufacturing Concept
  • Monster Appears
  • Full acquisition
  • AMG classic cars
  • Mercedes-Benz 300SEL 6.8 AMG(1971)
  • Mercedes-Benz 190E(1982)
  • Mercedes-Benz 300E(1988)
  • Mercedes-Benz C 36 AMG(1993)
  • Mercedes-Benz SLS AMG(2009)
  • Mercedes-AMG C 63 S E Performance(2017)
  • Mercedes-AMG EQS 53(2020)
  • Frequently Asked Questions
Related Articles

Origin of the name

In the 1960s, Mercedes-Benz was already a household name with a large number of users, which naturally attracted many independent companies to provide specialized modification services. Hans Werner Aufrecht and Erhard Melcher, two engineers who had worked for Mercedes-Benz, founded AMG Motorenbau und Entwicklungsgesellschaft mbH (AMG Engine Manufacturing and Development Company, AMG for short) in 1967. The name comes from the first letters of the surnames of the two founders (Aufrecht and Melcher), plus the first letter of Großaspach, Hans Werner Aufrecht's hometown. From then on, AMG was officially born.

快而保提供汽車及電單車 P 牌報價,三保全保一應俱全!

Emerging

In the early days of AMG, its main focus was on the forging and development of racing engines, and its modification projects were carried out in a low-key manner, which did not immediately attract public attention. It was not until four years later, in 1971, that AMG launched its first modified car, the Mercedes-Benz 300SEL 6.0 AMG, which won the 24-hour endurance race group championship and second place overall at the Spa-Francorchamps circuit in Belgium , making AMG stand out to the world. The 300SEL 6.0 AMG is nicknamed "The Red Pig" because of its red body.

The success of the "Rosso Rosso" has allowed the outside world to see the strength of AMG, how to make a 5-meter-long and 1.6-ton vehicle appear to be both elegant and powerful, attracting an endless stream of visitors. In 1976, AMG had more than 40 employees and its headquarters moved to Affalterbach , where it remains today. Special mention should be made of the AMG logo, which not only features the word Affalterbach, but also the apple tree of the Affalterbach city emblem, as well as valves, valve springs and cam patterns representing engine technology. Many of the design concepts also originated from Affalterbach.

Kwiksure offers varying levels of travel insurance, comprehensively covering medical, accident, trip cancellation, and personal property loss protection, to ensure you travel with peace of mind.

Manufacturing Concept

After moving to the new plant, AMG significantly increased the scale of its modifications, creating a new 5.0-liter V8 engine with 4 valves per cylinder in 1984. In order to ensure that the installation and tuning of each component meet the highest standards, AMG has established the "One Man, One Engine" engine manufacturing concept. Every AMG technician has undergone rigorous training and has an in-depth understanding of every detail of the engine to ensure that the engine's performance and durability are at their best.

the ETCC European Touring Car Championship with the 450 SLC AMC , successfully winning the 6-hour Nurburgring race and the runner-up in the Monza race. Another classic masterpiece of AMG, the Mercedes-Benz 300E, also known as The Hammer, was launched in 1986. With 375 horsepower and a top speed of over 300 km/h, it immediately caused a sensation in the automotive industry.

比較全港逾60間保險公司報價,快而保汽車保險中介為你挑選最符合你要求的車保,立即報價!

Monster Appears

Although there is a saying that "things that come together must eventually separate", AMG's loyalty to Mercedes-Benz over the years brought the two companies closer together, and finally in 1990, the two companies officially became partners. With strong support, AMG lived up to expectations and brought the 190E to the racing track, turning this four-door sedan into a formidable monster car, setting a record of 7 consecutive victories in a single season in the DTM touring car race . The duel between the 190E and the BMW M3 on the Guia Circuit in Macau in the 1990s is still talked about today.

In 1993, AMG launched the first officially certified AMG model - Mercedes-Benz E 500, equipped with a 5-liter V8 engine with 326 horsepower. In the same year, AMG launched the first model designed entirely by AMG - Mercedes-Benz C 36 AMG, which achieved major breakthroughs in performance and technology. In 1999, Daimler-Chrysler AG, the parent company of Mercedes-Benz at the time, decided to acquire 51% of AMG's shares, making AMG officially a subsidiary of Mercedes-Benz and renamed it Mercedes-AMG , which is still used today.

比較全港逾60間保險公司報價,快而保汽車保險中介為你挑選最符合你要求的車保,立即報價!

Full acquisition

After years of cooperation, AMG has become an integral part of Mercedes-Benz. In 2005, Daimler-Chrysler AG acquired the remaining shares of AMG, making AMG finally part of the group. In 2006, AMG launched the first super sports car designed entirely by AMG - Mercedes-Benz SLS AMG, which is famous for its classic gull-wing door design and powerful performance. In 2009, AMG launched the first AMG-exclusive engine - the M159 V8 BiTurbo, which was used in the Mercedes-Benz SL 65 AMG, providing 612 horsepower.

Faced with the wave of electric vehicles in the past decade, AMG has also kept pace with the times and launched its first plug-in hybrid model, the Mercedes-AMG C 63 SE Performance, in 2017. In 2020, the company launched its first electric car, the Mercedes-AMG EQS 53, with an output power of 751 horsepower. Currently, AMG focuses its efforts on hybrid and pure electric models, while also not forgetting its original intention and continuing to shine on the racing track.

快而保為你比較全港的綜合家傭保險,為外傭、工人姐姐、家務助理、鐘點工人提供醫療、意外、住院手術等賠償。

AMG classic cars

-

比較全港逾60間保險公司報價,快而保汽車保險中介為你挑選最符合你要求的車保,立即報價!

Mercedes-Benz 300SEL 6.8 AMG(1971)

Also known as "Red Sow", it was the first modified car launched by AMG in 1971 based on the Mercedes-Benz 300SEL 6.3. After AMG modification, the engine displacement increased to 6.8 liters and the horsepower reached 428. It once set a record in the Spa-Francorchamps 24 Hours Endurance Race, covering 3,364.7 kilometers at an average speed of 140.54 km/h, becoming a symbol of AMG's early success.

比較全港逾60間保險公司報價,快而保汽車保險中介為你挑選最符合你要求的車保,立即報價!

Mercedes-Benz 190E(1982)

From the late 1980s to the early 1990s, AMG launched several modified versions of the 190E, including the 190E 2.3-16 AMG, 190E 2.5-16 Evolution I and 190E 2.5-16 Evolution II, which won many championships in the DTM and many other competitions. The exterior has undergone a number of modifications, including a sportier aerodynamic kit, larger wheels and a lower body. The interior also features sports seats and exclusive interior design.

比較全港逾60間保險公司報價,快而保汽車保險中介為你挑選最符合你要求的車保,立即報價!

Mercedes-Benz 300E(1988)

The luxury sedan launched by Mercedes-Benz in 1985 belongs to the W124 series and is equipped with a 3.0-liter inline six-cylinder engine with an output power of 188 horsepower. In 1988, AMG launched the modified version of 300E "The Hammer", equipped with a 6-liter V8 engine and outputting 375 horsepower, becoming an AMG classic.

比較全港逾60間保險公司報價,快而保汽車保險中介為你挑選最符合你要求的車保,立即報價!

Mercedes-Benz C 36 AMG(1993)

Launched in 1993, it was the first model designed entirely by AMG and was based on the W202 C-Class. It is equipped with a 3.6-liter inline six-cylinder engine that provides 280 horsepower and can accelerate from 0 to 100 km/h in just 6.2 seconds. The C 36 AMG adopts many groundbreaking designs in terms of performance and technology, becoming a classic of AMG in the 1990s.

比較全港逾60間保險公司報價,快而保汽車保險中介為你挑選最符合你要求的車保,立即報價!

Mercedes-Benz SLS AMG(2009)

The SLS AMG, launched in 2009, is the first super sports car designed entirely by AMG. It impresses with its classic gull-wing door design and powerful performance. It is equipped with a 6.2-liter V8 engine with 571 horsepower. SLS AMG is AMG's iconic work in the 2000s and also a touchstone for AMG's entry into the super sports car field.

快而保電動車保險 - 特低基本墊底費 $6,000

Mercedes-AMG C 63 S E Performance(2017)

The C 63 SE Performance, based on the W205 C-Class, was launched in 2017 and is AMG's first plug-in hybrid model. It uses a 4-liter V8 twin-turbocharged engine and an electric motor, with a total output of 680 horsepower and 1,000 Nm of torque. The pure electric mode has a range of about 30 kilometers, laying the foundation for AMG's development of electric vehicles.

快而保電動車保險 - 特低基本墊底費 $6,000

Mercedes-AMG EQS 53(2020)

AMG's first electric car, launched in 2020, is developed based on the Mercedes-Benz EQS platform. In terms of power performance, it provides 751 horsepower and 1,020 Nm of torque. It can accelerate from 0 to 100 km/h in 3.8 seconds, plus a top speed of 250 km/h, continuing AMG's tradition of strong performance.

快而保電動車保險 - 特低基本墊底費 $6,000

Frequently Asked Questions

When was AMG founded?

AMG was founded in 1967 by Hans Werner Aufrecht and Erhard Melcher. The company name comes from the initials of their surnames (Aufrecht and Melcher) and of Aufrecht's hometown, Großaspach.

What was AMG's first tuned car?

AMG's first tuned car was the Mercedes-Benz 300SEL 6.8 AMG, launched in 1971. The car was based on a Mercedes-Benz 300SEL 6.3 and became a symbol of AMG's early success when it set a record in the 24-hour endurance race at Spa-Francorchamps in Belgium.

Contact Kwiksure to get motor insurance quotes

Kwiksure has over 20 years of experience in the car insurance industry, comparing quotes from over 60 insurers in Hong Kong. Use our online quotation tool now to get a free car insurance quote!

The above information is for reference only. Kwiksure takes no responsibility for the accuracy and timeliness of the information. For the coverage, mode of compensation, benefit limit and premium levels of any specific insurance plan, please refer to the relevant policy terms.

Eric Lau
Author
Eric Lau

Eric is a content creator for Kwiksure, responsible for writing articles on various topics such as cars, travel, domestic helpers, etc., striving to provide readers with detailed and practical information.

With over 20 years of experience in the media industry and driving, Eric has worked for several newspapers, magazines, and online media outlets. Apart from his passion for writing, he also enjoys the pleasure that driving brings. On average, he drives over 40,000 kilometers per year.

【行車證到期】2025全新行車證特點|各類車輛牌費價錢|續牌文件及三大方法(連電動車牌費計數機)
Car
2025-06-28

[Vehicle License Renewal] Features of New Vehicle Licenses 2025| License Fees for Different Types of Vehicles | Renewal Documents and Three Main Methods (Including EV License Fee Calculator)

The Hong Kong government requires all vehicles to hold a valid vehicle license (commonly known as a 'driving permit') to operate on public roads. How much does it cost to renew the licenses for private cars, vans, and motorcycles? Are there differences in calculating the license fees for electric vehicles? What are the procedures and required documents for renewing the licenses of new and used vehicles? How long is a vehicle license valid for? What should you do if it expires? Kwiksure is here to answer all these questions.
【超速扣分】扣幾多分停牌?5大司機常犯扣分事項!附全港九新界30個影快相熱點
Car
2025-12-22

Hong Kong Traffic Offence Points: License Suspension & 30 Speed Camera Hotspots

The Driving Offence Points System has been implemented in Hong Kong for over 40 years. Simply put, certain traffic offenses incur penalty points. When a driver commits a traffic offense and is convicted by a court, or is required to pay a fixed penalty, they will receive deduction points. But how many points lead to a license suspension, what are the common deduction offenses, and what happens if a P-plate driver gets points? This time, Kwiksure will provide a detailed explanation of the driving offense points system, along with popular speed camera spots across Hong Kong, helping everyone become a safer driver. Kwiksure has over 25 years of experience specializing in motor insurance , comparing over 60 insurance companies to offer extremely low premiums for both Comprehensive and Third-Party insurance.
【車CAM】10款行車記錄儀推介+消委會評測準則(連價錢及安裝方法)
Car
2024-11-11

10 Dash Cam Recommendations for 2024 plus Installation Tips

For drivers, besides car insurance, a device commonly called a dash cam is essential to ensure the safety of themselves and passengers. For starters, in a traffic accident, the video footage can provide evidence of who caused the accident. Secondly, if there are unruly passengers, the dash cam footage can serve as evidence to protect drivers from false accusations. However, with so many dash cams on the market, how should one choose a suitable dash cam? This Kwiksure article summarizes the Consumer Council's testing criteria and recommends 10 dash cams, clarifying the characteristics of different types.
2024持續進修基金學車好唔好?5間駕駛課程費用比較及評價|李健、駕院、貨櫃業職工總會
Car
2024-03-19

Learning to Drive with Continuing Education Fund (CEF) 2025

The government's Continuing Education Fund (CEF) has recently increased its subsidy to HK$25,000, and covers driving courses from the Hong Kong School of Motoring, Lee Kin Driving School, and the Container Transportation Employee General Union. After deducting the subsidy amount, learners only need to pay around HK$5,000 to HK$6,000. In this article, Kwiksure compares the course content, number of lessons, graduation requirements, and fees of these three schools. We’ll also explain the application process for the Continuing Education Fund and provide a brief introduction to the driving courses of two non-CEF schools, A1 Driving School and Hung Chun Driving School, for your reference.
【撞車/交通意外處理懶人包】幾時報保險?連和解書範本 | 流程與賠償時間詳解
Car
2025-12-11

The Ultimate Guide to Handing Car Crashes in Hong Kong 2025 (With Settlement Agreement Template)

With so many easily agitated drivers and narrow lanes, it’s little wonder road accidents happen quite often in Hong Kong. Every driver, experienced or not, should learn how to handle an accident as part of their training. If you don’t want to be hastily looking up information right when you need it, you should learn how to respond to a road accident now. Otherwise, if you take the wrong steps, not only can your motor insurer reject your claim application, you could even end up in legal hot water! There are a myriad of different opinions on what are the proper steps for handling a road accident. Different drivers will give different answers to questions such as "Can the parties simply settle the matter themselves?", "Do I have to notify my insurer within 24 hours?", or "Will I be denied compensation if I said sorry?". Today, the experts at Kwiksure will explain the right steps to take after a road accident, and point out some of the most common fallacies.
混能車推介2025 l 比較17款香港混能車|型號、售價、賣點|優缺點分析
Car
2023-11-27

[Hybrid Car Recommendation 2025] Comparison of 17 Hong Kong Hybrid Cars | Models, Prices, Selling Points | Pros/Cons Analysis

With the innovation of automobile technology, in addition to the popular Electric Vehicles . In addition, it combines the power of the engine and the electric motor, and is sold as fuel-saving. Hybrid vehicles have also attracted much attention in Hong Kong. In this article, Kwiksure will explain the different types of hybrid vehicles and analyze their advantages and disadvantages, and recommend 17 hybrid vehicles for your reference. Kwiksure has over 25 years of experience in car insurance , comparing over 60 insurance companies and offering ultra-low full coverage and triple coverage premiums.